Meg Lazenby

January gets the fireworks, but September gets the fresh start. After the looseness of summer, September brings routines back. Schools reopen, diaries fill up, customers return from holidays, and the run-up to Christmas starts to feel close enough to matter. For small businesses, that makes September one of the smartest times of the year to sort out social media before the festive rush takes over. If December is your busiest sales period, September is not early. It is the calm before the...

We're delighted to announce that OptiSocial has officially partnered with Knaresborough Town FC to support with their social media for the 2026/27 season. As a local business, supporting organisations within our community has always been at the heart of what we do. That's why we're incredibly excited to be working alongside the club, helping to showcase everything that makes Knaresborough Town FC such a fantastic club both on and off the pitch. Throughout the season, we'll be bringing...

At OptiSocial, we spend a lot of time talking about content creation, creativity, productivity, and performance, but one thing that often gets overlooked when it comes to creativity and focus? Nutrition. What we eat can have a huge impact on our concentration, mental energy, productivity, and even the way we think creatively. While there’s no “magic” food for success, certain foods can help support brain function and more consistent energy throughout the day. Why Nutrition Matters for...