Why Social Media Belongs in Optics - As Seen in the AOP Journal

We’re incredibly proud to share that Meg has been featured in the Association of Optometrists Journal (Optometry Today) as part of their Dream Team feature in the February–March 2026 issue.

The article explores Meg’s dual role as an optical assistant and media & marketing manager at Yorkshire Eyewear, highlighting how creativity, branding and social media are becoming an essential part of modern optometric practice.

From showcasing eyewear as fashion, to building genuine connections with patients online, the feature recognises the growing importance of digital storytelling within independent optics - something we’re incredibly passionate about at OptiSocial.

It also celebrates the supportive, community-led environment of independent practices and how giving team members space to grow their skills benefits both staff and patients alike.

Being recognised by the AOP is a huge milestone and reinforces our mission at OptiSocial: to help businesses show who they really are, connect authentically with their audience, and build brands people genuinely love.

You can read the full Dream Team feature here:https://www.aop.org.uk/ot/our-journal/february-march-2026/dream-team