Alexa, write me a blog post.

Step aside TikTok and Instagram influencers - there's a new girl in town, and she's made out of 0's and 1's.

The boom of AI this year has been astronomical - even my mum’s been using it. I came home last week to find her telling me all about how she’d fallen out with “Y‑I” (AI) because it told her she’d run out of storage and needed to pay to generate more images.

She’d asked it to redesign her bedroom, and in the previous image “Y‑I” had generated, it had wrongly put curtain poles on the walls. She wasn’t happy -sipping her cup of tea, slagging off ChatGPT like it was an incompetent colleague she worked with.

It’s clear that the robots won’t be stealing the jobs of interior designers anytime soon, but they might be coming for the careers of content creators all across the globe.

From my own research (doom‑scrolling TikTok in the evenings), AI‑generated videos are quite literally money‑making loopholes. Faceless accounts sharing ASMR or “satisfying” clips - for example, glass fruit being cut, - are eligible for monetisation and amassing thousands of views daily.

Glass Kiwi being Cut (Ai Generated)

Real‑life influencers are making money too, don’t get me wrong, but at a cost: subjecting themselves to online hate comments, constant scrutiny, every move being watched, and the actual effort of filming, editing, and producing content.

Meanwhile, these AI video accounts are laughing all the way to the bank - no brain power required beyond thinking up a prompt. The self‑learning machine that is artificial intelligence is doing all the labour.

There’s another side to it, too. People watching those glass fruit videos know they’re consuming AI - or at least, presumably they do. The visuals are often things that couldn’t exist in our dimension. But there’s a growing wave of content that looks completely real.

AI generated bunnies jumping on a trampoline.

Take the “bunnies bouncing on a trampoline” video - I’m sure a few of you reading this fell victim to thinking it was genuine. Part of me still believes (or hopes) it is. But there are now influencers on TikTok and Instagram who are entirely made up - computer‑generated individuals posting morning routines, vlogs, and “day in the life” content. And they have fans.

AI influencers don’t demand contracts, holiday, or personal space. There are no scandals, no risk of being cancelled. And the best part - an employer’s dream -they can work 24/7, no rest, no complaints

. Nothing is too much for a robot.

Are people watching this content over real‑life creators?

Well, they’re definitely watching it. The connection you might feel to your favourite TikTokker or comfort YouTuber can absolutely be replicated between a viewer and artificial intelligence. The same way my mother “fell out with” ChatGPT, someone could easily become invested in a robot’s life, eagerly awaiting its next post.

As we enter this new age of computers, personal robots, and AI doing our homework, I think human connection will become a kind of currency. If people aren’t completely put off by their screens, they’ll start seeking out real people to engage with online - real influencers, real creators. People like people they can relate to.

And if AI influencers are designed to avoid drama and controversy, they’ll lack that relatable spark - the mistakes, the humour, the chaos that make humans so watchable. That’s what will drive audiences back toward authentic, imperfect, human‑made content.

So whilst Ai might be the overachieving intern of the internet - cleaning up essays, superimposing images and unsuccessfully designing bedrooms, it could never replicate the messy, chaotic, and wonderfully human side of content creation. People crave authenticity, mistakes, humour, and those little moments that make us feel connected.

So, while AI can churn out flawless videos, perfect captions, and even a generated personality you could maybe “relate” to, it can’t mimic curiosity, empathy, or genuine human experience. As long as creators embrace their quirks, take risks, and share their real lives - awkward moments, stories, coffee spills, and all - there will always be an audience choosing humans over robots.

In the end, AI may generate the content, but humans will still own the connection. And that, is something that no algorithm can copy.

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